Midsized companies can build powerful brands, develop lucrative trade secrets or even invent patentable innovations. But what’s the point if your competition steals them?
Such companies must take steps—some quite inexpensive—to protect their valuable intellectual property (IP) so they can reap the full value from deploying those assets. Those assets include trademarks, trade dress, copyrights, patents and trade secrets.
Watch Robert Sher, our founding principal, interview Mastering Midsized’s newest Principal Adam Ullman, who has significant professional and educational experience in developing IP as a business leader, protecting it legally, and identifying the value of IP assets in various transactions.
You will learn:
• How to identify what assets are worth protecting.
• Easy, low-cost steps you can take to provide some protection.
• What your options are when you find that infringer—ranging from cost effective saber-rattling to filing suit—and how to make that important decision.
• Why such decisions are business decisions, not just legal decisions.
Upcoming
Webinar: 9 Drivers That Propel Growth for Midsized Companies - April 18, 2023
Most midsized companies need to grow to stay healthy. The status quo is never a friend to the midsized business, as it may sometimes be to the neighborhood mom-and-pop or to the global Fortune 500 behemoth.
After all, many small businesses just strive to stay alive to pay a salary to the owner and a few helpers. Massive global companies have access to public markets and the momentum to carry them onward for years. But many midsized company owners and CEOs aspire to grow their businesses to the next level.
Growth need not happen quickly, but its pace shouldn’t be glacial. The big question for most midsized company leaders is what they should do differently to achieve their growth goals, whatever they may be.
This webinar identifies 9 drivers of growth that, if done well, will drive a midsized company’s growth. These practices are the sometimes-overlooked practices that the best-managed midsized companies use to propel growth.
You will learn:
- Understand how midsized companies must be managed differently from small businesses or corporate behemoths.
- Learn about the 9 growth drivers and the key concept behind each.
- Hear case studies on how other midsized companies implemented each growth driver.
- Hear the critical questions that will help you find the right growth driver to focus on for your company.
Webinar: The Five Behaviors of a Cohesive Team - May 17, 2023
The single most untapped competitive advantage is teamwork. Patrick Lencioni’s bestselling book, The Five Dysfunctions of a Team, highlights five critical areas that lead to a high-performing team: Trust, Conflict, Commitment, Accountability and Results.
In this webinar, Megan Patton will discuss these five areas, and how they help leaders discover what it takes to build a powerhouse team.
