Midsized Mastery Assessment

Message from Rob Sher,
Founding Principal of Mastering Midsized

Over the last 15 years, I have had the immense pleasure of working with leaders who were looking to build strong business infrastructures that can help unleash growth.

Today, I write to you with a heavy heart. Recently, I was diagnosed with advanced pancreatic cancer and after much deliberation and consultation with my loved ones, I have made the difficult decision to close Mastering Midsized to focus on my health and spend time with my wife and children.

Closing this business is not a decision I make lightly. Mastering Midsized has been my pride and joy. It is my life's passion, and the driving force in my professional life. I have always been deeply committed to serving all of our clients, and I am deeply saddened that I can no longer continue this work.

However, I believe it is important to prioritize my health and family during this trying time. I am truly grateful for your understanding and support as I navigate this personal challenge. Thank you once again for your understanding, and I wish you all the very best in your future endeavors.

One Page Business Plan will continue running into the future and will be maintained as its own standalone entity. For existing Mastering Midsized clients working with other Principals, please reach out to your Principal directly if you have any questions.

Warmest regards,

Rob Sher
Founder and Principal
Mastering Midsized

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About
Midsized Mastery Method
Services
Case Studies
Insights
Contact
Books

Assessment

Midsized Mastery Assessment

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Step 1 of 2

50%

Learn how your business scores on the 9 drivers of midsized company growth

You'll get an instant grade on your mastery level and a full report on mastering your midsized company.

Name*

First Last

Email*

Company Name*

For the following questions, rate your organization on a scale of 1 – 10. (10 means you excel)

People

1. Our recruiting consistently delivers the caliber of talent we need at every level of our organization.*

1 (fail)

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10 (excel)

2. We actively develop our people, so they make maximum contributions to our organization, and provide a career path so we retain top talent.*

1 (fail)

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10 (excel)

3. Our company is led by a strong, aligned leadership team working to hit plan; we do NOT have a top-down, do-what-your boss tells you to do environment.*

1 (fail)

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10 (excel)

Planning and Execution

4. Our leadership team has developed a strong long-term strategic plan – we are confident that our vision and strategy is right!*

1 (fail)

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10 (excel)

5. Our leadership team has developed a comprehensive operating plan covering the year ahead. At every level of our organization, we know the work that needs to get done and who is accountable for doing what.*

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10 (excel)

6. We excel at managing to plan: we achieve the vast majority of our goals. We have the right communications and meetings cadence. Our leadership team and team leaders have a real-time understanding of how teams and individuals are performing throughout the organization.*

1 (fail)

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10 (excel)

7. We have up-to-date data systems (like ERP, MRP, CRM, BI and more) that give us real-time data so we can make all important decisions based on data and/or careful, written analysis.*

1 (fail)

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10 (excel)

8. Our finance function is strong: we excel at forecasting in all aspects of our business and have a strong handle on our profitability and liquidity. All key leaders understand our finances, and we have enough money to grow the business.*

1 (fail)

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10 (excel)

Go-To-Market

9. We build our go-to-market strategies for sales, marketing and innovation on strong market intelligence, which we are collecting regularly and are writing up our conclusions.*

1 (fail)

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10 (excel)

10. We have defined the right strategic growth initiatives that will get us to our goal. We have the right balance of external strategies (e.g., M+A, strategic partnership) and organic growth (e.g., innovations, new products, new markets, new customers.)*

1 (fail)

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10 (excel)

11. Our sales and marketing systems are appropriate for a business of our size, in particular for CRM, marketing automation, sales training and demand generation. Our systems support our client/customer acquisition and revenue acceleration. We are able to grow our revenues consistently and on plan.*

1 (fail)

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10 (excel)

Mastering Midsized partners with leaders of midsized companies to drive predictable, sustainable growth.