Description: The pandemic has accelerated change that will significantly affect demand trends, and forward-thinking midsize companies must understand the change in demand patterns and adapt through innovation. One midsize company, Kern Oil & Refining Co., has an impressive track record of adapting to major changes in demand. They’ve been successful because of three main capabilities: investments in innovation, extensive external information-gathering, and a culture of collaboration. Midsize companies in every industry can have a big role in making the future better. But their work must begin now, fueled by systematic investment in those three areas.

Read this article on Harvard Business Review online.