Most mid-sized business cannot be an amazing growth story.  While the media loves crazy-fast growing companies, trying to make a company grow faster than it should often destroys value.

Shooting for a billion dollar revenue line is a bad idea for most mid-size firms.  This Forbes article addresses what CEOs can do to determine if their company has big-growth potential, and what they could do if it doesn’t qualify for their personal aspirations of running a big firm.